Advertising - Does it matter?

Advertising - Does it matter?
by: Gert Ljungqvist
When advertising, you need to sell your opportunity, your products, and yourself. What sets you apart fromeveryone else?Maybe you produce a newsletter with a specific contentwhere there is a demand from a particular group of people,or you promote your own special product that no one havenot yet seen. That´s a huge benefit! That´s what youneed to sell in your ad campaign, and those are the thingsyou need to do in order to become successful.You don´t have to be worried that network marketingprosperity is difficult. It isn´t. In fact, it has never beenso easy to make a decent second income or even a full time.But it takes time, persistence and uniqueness.The people looking at your ads and reading your follow upletters are going to judge you and your whole businessnot only by what the materials have to say, but also bytheir appearance.Be sure you send a powerful, positive and convincing message.Invest some time and money on your marketing materials, thepayoff will be well worth it.Look at others ads in the Internet, See what´s attracting you,this will most likely attract others too.Do you see what I mean? Your advertising campaign will bethe propel to your business success.By now you think "How do I create one of those successful ads?"After all, it´s the words that sell your opportunity.Write a good ad and it´s taking you to the top.Let your friends take a look at it and say what they think.Now where to put your ad? If you place your ad in a petspublication and the ad is promoting toys for childrenyou might not get a single response.But placed in the right publication it will be a winner.It´s very important that you from the beginning knowexactly where to put your ad. Just think about you havingspent hours on that ad and then you put it in the wrongpublication and get no response at all, that´s a big wasteof time and effort.My best advise is that you always work on your ads.Write them down, leave them for some time, go back tolook at them again, let others look at them and aftera while you will see the picture of your ad and you willsee if it´s working or not, if not then you have to startfrom the beginning and write a new one and follow the sameprocedure again.The Internet are full of ads, start clicking around andread others ads, this is the best way to learn what isworking or not. You probably can tell instantly whenan ad is good or not at least after a while.Now I wish you good luck with your marketing.Gert Ljungqvist - Mailto:gertljungqvist@runbox.comLearn How to Develop $6,569 a monthWith 30 days of step-by-step TrainingFrom Experts by visiting: http://www.EliteTeamMarketing.com/37698
About the Author
Gert Ljungqvist works as a Internet Business Entrepreneur part time. He also work with economy in the Swedish Church

Advertising Approach For The First-time Webmaster

Advertising Approach For The First-time Webmaster
by: Royan Shaw
For the first time internet entrepreneur [newbie] the best ways to promote your website at first instance are :
1. Express inclusion of your website for the usual 12 months offered by most of the major search engines. You can choose express inclusion for askjeeves, inktomi, altavista,msn etc but keep in mind to have your site submitted to the local index of your region.
For example if you reside in Toronto, Canada and you are submitting for express inclusion in the DMOZ or Canada.com search engine/directory you must ensure that your site is indexed in the Toronto's business and economy directory. Get your site in the local index first things first.
If your submission listing includes the regional version of the DMOZ directory then thats good enough to go.
One point to note is that many of the major search engines and directories actually inter-relate that is they search across each other's database therefore submitting to only one major engine or directory will satisfice for the Internet Marketing beginner.
2. Next, the most overlooked approach for the first-time website owner is the maximisation of the benefit of offline marketing methods.
Promote your website in exactly the same way you would have promoted a normal business by telling everyone about it.
Word of mouth is still the best way to promote a new business.
Put your motto and logo along with your url address on everything from a pin to an anchor. From stationery, pens, letterheads, postcards, flyers,posters, in your usual email, the list goes on...
You may consider placing classified ads in the local newspapers.
Run other programs such as sponsoring quizzes, prize competitions, trivia and other participating programs with your website address. You might ask readers to submit the answer to a quiz by visiting you website. Anything that gets the local community to know that your website exists. You can do it !!
FACT : You have to make it local before you go global.
Most start-up webmasters usually make the mistake on concentrating on those numerous ways to promote their site and become confused on deciding what works best. What works best can only be determined by careful evaluation of each and every advertising scheme in use on the web today :
Publisher/advertisers programs
Banner exchanges
Exit ads
Pay-Per-Click
Link Exchanges
Search engine blasting
FFa, classified ad posting
Rotator pages
_JavaScript based pop-ups etc
10.Express submit to search engines
11.Search Engine Optimisation
12.Adwords by Google
13. Others
Its interesting to note that no seller of the above services except for Google and the other search engine services has ever took the time to evaluate your website to decide whether or not your site is most suitable to fit the advertising package they are offering.
The best approach is to evaluate, evaluate, evaluate. Not everything out there works for everybody in every instant. Test your website across every platform say 10000 visitor package each and assess the outcome one by one.
Some will work better than others but the ones returning the higher rate of response doesn't necessarily mean they are the most profitable unless they each cost exactly the same per 1000 visitor.
What I had recommended in the first two paragraphs above should work best for the first-timer and is the most prudent approach.
Be careful when trying to find the best way of advertising, Don't be caught up in the Internet Marketing clutter out there as every you come in contact with will tell you the advertising method they sell is the best.
Ignore whatever testimony you see written on these webpages, use these services under a trial based approach before you order that 100000 package or start paying that monthly subscription.
Any method you are interested in should be test and proven in quality. Careful tjought and consideration should be given in order to plan, make decisions and control your business operating expenses.
What works for seasoned campaigners of Internet Marketing does'nt necessary works in the same way for the starter.
Your website is unique just like your fingerprint and its now your duty to determine the most economic,effective and efficient approach in promoting it.
R. Urien Shaw
Webmarketing Financial
http://www.royanopia.co.uk/
R. Urien Shaw is a contributor to the WebMarketing Financial Newsletter and the developer of the 43-21 Budgeting Strategy. He is currently a final year student reading for the B.sc in Applied Accounting in London.
marketingfinancial@royanopia.co.uk